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Digital Marketing Director

Norwalk, CT Digital Marketing USD 130000- 150000 Yearly

Job description

Position - Digital Marketing Director 
 
Location - Norwalk, CT, 06851 
 
Salary - $130,000 - $150,000/year
 
Company - Stew Leonard's Farm Fresh Food 
 
What’s in it for you?!
 
  • Tremendous Career Growth Opportunities!
  • Work with the latest cutting-edge technologies!
  • Senior management and leadership are very well respected by team!
  • Great work environment with family like work culture!
  • Medical, Dental and Vision + 401k + Tuition Assistance + Disability

If that’s you, let’s talk!
 

What you will be doing:

  • Develop and execute a comprehensive digital marketing strategy
  • Direct, manage and execute all digital marketing activities
  • Develop customer-journey strategy in the digital space and omnichannel execution
  • Execute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buying
  • Optimize current digital marketing program and expand into other channels
  • Oversee website experience to provide a dynamic digital experience across devices
  • Manage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies
  • Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
  • Create and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emails
  • Develop email KPIs and create weekly, and monthly reporting
  • Create and execute marketing campaigns that leverage the appropriate digital channels
  • Partner with marketing leadership for the strategic oversight of the digital marketing roadmap
  • Create and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locations
  • Maintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerce
  • Develop and manage all Customer Relationship Marketing touch points
  • Drive testing, reporting, optimizing, and analyzing channel performance
  • Work with the creative, content, and social media teams to create relevant digital marketing content
  • Manage digital marketing budget

Experience you will need:

  • Bachelor’s degree in marketing or related field
  • Minimum of 8 years’ experience in digital marketing, preferably in retail
  • Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines
  • Proficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office
  • Ability to hit the ground running with no time for on-the-job learning

Responsibility

What you will be doing:

  • Develop and execute a comprehensive digital marketing strategy
  • Direct, manage and execute all digital marketing activities
  • Develop customer-journey strategy in the digital space and omnichannel execution
  • Execute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buying
  • Optimize current digital marketing program and expand into other channels
  • Oversee website experience to provide a dynamic digital experience across devices
  • Manage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies
  • Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
  • Create and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emails
  • Develop email KPIs and create weekly, and monthly reporting
  • Create and execute marketing campaigns that leverage the appropriate digital channels
  • Partner with marketing leadership for the strategic oversight of the digital marketing roadmap
  • Create and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locations
  • Maintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerce
  • Develop and manage all Customer Relationship Marketing touch points
  • Drive testing, reporting, optimizing, and analyzing channel performance
  • Work with the creative, content, and social media teams to create relevant digital marketing content
  • Manage digital marketing budget

Qualifications

  • Bachelor’s degree in marketing or related field
  • Minimum of 8 years’ experience in digital marketing, preferably in retail
  • Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines
  • Proficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office
  • Ability to hit the ground running with no time for on-the-job learning

Apply For The Job

Job Summery

Published On: 30 May, 2024

Vacancy: 1 Position

Job Nature: Digital Marketing

Salary: USD 130000- 150000 Yearly

Location: Norwalk, CT

Date Line: 30 May, 2024

Company Detail

Company - Stew Leonard's Farm Fresh Food